An open rate is the percentage of recipients who opened an email. This metric is often highlighted in email campaigns, however, Zenreach provides this data for automated Smart Emails as well.
Example: Kevin’s Sandwich Shop sent an Email Campaign to 50 contacts. Of that sample, 25 customers opened the email. Kevin’s open rate would be 50%.
Open rates are important to consider, as they are the first indications of measuring the effectiveness of your marketing efforts. A healthy open rate can range anywhere from 10-30%, depending on your industry.
For best practices on how to achieve higher open rates for Email Campaigns and Smart Emails, check out Minizming Spam Risk.