Requirements and Best Practices for Email Lists

To get the best results from your email marketing, you'll want to keep a clean subscriber list with engaged contacts who consented to receive email from you. Zenreach's built-in email features help you do just that!  

In this article, you'll learn about the email requirements to remain compliant with U.S. federal anti-spam laws, and best practices for list management to maintain good deliverability and high open rates.

Requirements

Don’t use third-party contact lists

Purchasing lists from other sources may sound like an attractive way to boost your customer database, but think twice– customers who have not signed up for your list are likely to hurt your reputation with email providers by flagging your messages as unwanted spam.

All contacts should be collected by you, using a consent method. For this reason, Zenreach prohibits importing third-party lists into your Contact List.

Allow recipients to unsubscribe

Any campaign you send through Zenreach automatically includes an unsubscribe link, as mandated by anti-spam laws.

Tell recipients who you are and where you’re located

All messages must include your business name and a valid physical postal address. When sending mail through Zenreach, the unsubscribe footer automatically includes your business name and mailing address.

Best practices

Get consent

Your contacts must have explicitly opted into receiving emails from you. Contacts collected through a Zenreach WiFi portal or signup form will have consented to receive email via the terms of service on the portal or double opt-in with the signup form, so you're all set there!  

Note: If your business is located in Canada, express consent is required by the Canada Anti-Spam Legislation.

Keep your subscriber list clean

Zenreach's Sunset Service automatically takes care of keeping your list full of engaged subscribers. Disengaged subscribers, those who aren't clicking or opening any of your emails for an extended period of time, will be automatically sent a re-engagement email to pique their interest and confirm they want to remain subscribed. If they do not open that message, we'll flag them as disengaged and stop sending future mail to them in order to protect your deliverability and respect their wishes.



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