Zenreach Glossary

Access Point (AP)

A device that allows the internet to be served. It displays the wireless network name in order for wireless devices, like a phone, to connect to the internet. Also commonly referred to as a router or hotspot.

Average Ticket Price

This is a metric that provides details on the average amount of sales generated by a specific customer.


The bit rate of data capacity available for use. Insufficient bandwidth will cause slow network performance.

Call to Action (CTA)

This is a messaging device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the words or phrases used to encourage consumers to take prompt action by clicking on a link.

Click-Through Rate

This is the percentage of customers who have clicked the links included in your email. Your email analytics will show you how times each link has been clicked.

Comma-Separated Values (CSV)

CSV is a simple file format used to store tabular data, such as a spreadsheet or database. Commas are used to separate values so data can be read easily.

Email Deliverability

Put simply, this is the ability to deliver emails. Some marketers use the delivery rate to tell how likely email campaigns are to reach customers’ inboxes. Deliverability can be lowered by things like throttling, bounces, spam issues and bulking.

Dynamic IP (DHCP)

DHCP is assigned from a pool of IP addresses available from your network provided by your internet service provider.


A part of the network that is designed to block unauthorized access while permitting outward communication. All Zenreach APs are equipped with a firewall to protect your customers and their information while using your guest WiFi network.

Flag Employees

This is an action that can be taken from the Zenreach dashboard. It allows businesses to exclude WiFi-using employees from data so their logins don’t influence reporting.


The General Data Protection Regulation (GDPR) is a new privacy law applicable in the European Economic Area (EEA) that regulates the processing of personal data of individuals. Among other things, the GDPR regulates the collection, use and sharing of personal data of EEA individuals.

Hard Bounce

A hard bounce is an email that can’t be delivered for some permanent reason. The email address it was sent to could be fake, entered incorrectly or is preventing delivery for unknown reasons. The result is the same, the email isn’t making it and there’s nothing that can be done.


Wireless access points that provide internet access to mobile devices such as smartphones or laptops. They are typically placed in public locations.

Incremental Revenue

This is an estimated amount of revenue based on the number of Walk-Throughs you've seen as a result of your Zenreach emails. This figure is calculated by multiplying your Walk-Through Rate by your average ticket price. Your average ticket price can be adjusted under the Business tab in your dashboard.


The Insights tab will give an overview of performance with Zenreach. Here overall stats like contacts collected, total number of Smart Emails sent, and a demographic breakdown of the customer base will be displayed.


Internet service provider - the company that is providing internet connection to your business.

MAC Address

Media access control address, or MAC address, is the unique identifier assigned to a device like a cell phone, tablet, computer, or laptop.


Any incentive offered to customers to bring them back in.

Offer Redemption Code

A unique code per individual offer that appears when a guest is redeeming it. Users can enter offer codes as a comment when applying the discount into their point of sale system and then cross reference what’s been redeemed in the Zenreach dashboard to track all redemptions.

Open Rate

This measures how many people view or open an email. It’s often seen as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced).

PoE Injector

Power over Ethernet. This device allows businesses to run power and data to the AP via a single Ethernet cable. This is useful for ceiling/wall mounting or placing the AP somewhere where there isn’t a nearby wall outlet.

Portal (Page)

This is the custom landing page where customers sign onto Zenreach WiFi.

Portal Survey

A survey sent through Zenreach. As guests connect to your WiFi, businesses can present up to two survey questions. When creating a survey, assigned labels will be automatically applied to customer profiles based on their responses.

Positive Review Channels

If customers respond with a 4- or 5-star review through the Rating Widget, they can be prompted to leave a review on a preselected set of social channels such as Facebook, Google, OpenTable or TripAdvisor.

Rating Page

A page accessible through your dashboard where ratings and reviews can be accessed.

Rating Widget

This drag-and-drop widget can be placed in email blasts and Smart Emails. When a guest chooses 1-3 stars, a notification of the complaint is received in real time, allowing the issue to be resolved before it’s shared online. Alternatively, when they choose 4 or 5 stars, they’ll be encouraged to share positive feedback on preferred social sites, including Google, TripAdvisor and Facebook.

Sign-up Form

This is a form you can add to your website as an additional method of collecting emails. Zenreach offers a Sign-Up Form Smart Email to automatically send these customers an email after signing up through your sign-up form.

Soft Bounce

A soft bounce is an email that can’t be delivered for temporary reasons. This could be due to something like the recipient’s inbox being full or an email having a file attached that’s too big to deliver.

Spam Filter Risk

This is how likely an email will be banished to a spam folder. Spam filters are designed to catch unwanted emails. Reduce the likelihood of getting flagged by sending relevant content, never using deceptive headers or subject lines and always providing an unsubscribe option.


Service set identifier - this is the name of the network that appears to your customers to connect to your free guest WiFi.

Static IP

A specific set of IP information assigned to your AP.

Walk-Through Rate (WTR)

Our proprietary software gives you real insight into whether customers come back as a result of a marketing message. Your Walk-Through Rate™ not only measures your marketing’s true effectiveness but helps you learn more about your guests. Anyone who receives an email and physically walks back through your doors within 7 days will be reported in your Walk-Through Rate™ metric.  

Zenreach Mobile App

This version of Zenreach allows you to access the dashboard on a mobile device. It rules.

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