Segment Your Contact List With Label Scheduling
Segmenting your contacts using labels is a great way to send targeted messages with information you know is relevant to your customers. Labels allow you to create smaller groups of customers within your overall contact list. There are several ways you can organize your contact list with labels, but this article will review how you can do this automatically through your hotspot.
This feature allows you to apply labels to your customers as they connect to your guest WiFi network by specific days, times of day, or for an event! Then later on, use your targeted messages to these labels and you’ll see increased customer engagement, open rates, and sales.
Note: Depending on your subscription, you may not see some of the features reviewed in this article in your dashboard. Contact our support team with any questions or to make changes to your subscription.
How should I use it?
Do you have any upcoming events or recurring weekly specials? Those are good opportunities to understand who is visiting and when, to reach out to them with the most relevant content.
For example, let's say you have a bowling center with weekly league bowlers on Wednesday nights. You’d create a recurring label such as "league bowlers" for customers who visit from 7-9pm every Wednesday, then send them league information or special offers. Maybe you have a music venue that wants to target concert attendees by genre, like “alternative rock,” to market to them about upcoming concerts they would enjoy. You’d schedule a label to be applied on the day of the concert to target customers interested in bands of similar genres at a later date.
Here are some additional ideas:
- Specific dates and times: Concerts, company events, weddings, tasting nights, holidays
- Recurring days and times: Sunday football, weekly bowling leaguers, Happy Hour, lunch crowd, weekend brunch crew
I'm in. What's next?
First, visit the Hotspot tab on your dashboard and click “Edit.” Then, select the “Settings” tab at the top.
Create your label and click “Add.”
Next, assign your label details.
Press Save and you are all set!