Signup Form Double Opt-In

Emails collected through your signup form will be required to confirm their subscription via double opt-in.

Note: Depending on your subscription, you may not have the option to use Signup Forms. Contact our support team with any questions or to make changes to your subscription.

Why double opt-in?

  1. This ensures your subscribers are providing a valid email address, catches any typos, and guarantees they want receive correspondence from you.
  2. It strengthens your email deliverability by preventing spam-trap emails and fake subscribers.
  3. You'll experience lower unsubscribe and bounces rates while seeing higher open rates and improving your sender reputation with email providers.

What does it look like?

Here’s what your subscribers will see after completing your signup form.

First, they’ll receive this confirmation email.


After they confirm their email address, they’ll receive this final confirmation email:


If you’re using the Signup Form Smart Email we’ll send your message once your customer confirms their subscription.

Note: This Double Opt-In process is required and is not customizable.


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